FOUNDER & CSO Haluk is the man of firsts. Being the first adman in a family of engineers, Haluk started the first strategy department in a Turkish ad agency and established the first brand consultancy company in the country. Haluk enjoys an interesting blend of cultural influences since he grew up in Istanbul and he studied in Exeter, Akron and Miami while having worked in Barcelona. After a joyful 24 years at BBDO, Haluk fired up the entrepreneur in himself and started THAAT’S IT with his friends who are as passionate as himself for telling brand stories. Haluk is dedicated to breeding new generations of communication professionals. His passion for training led him to several interesting job experiences such as the Joint Head of Strategic Planning at the BBDO University the presidency of The Turkish Advertising Foundation and The Program Consultant for Graduate School at the Istanbul Bilgi University. Currently he is also lecturing at the Izmir University of Economics.


Gençliğimizin kahramanları olarak onları tabii seviyoruz, ama ne yazık ki Rise ve Trout devri kapandı. Tek başına ‘Konumlandırma’ artık marka sahiplerini zengin etmiyor. Markaları artık sadece pazardaki tüketici tarafından nasıl


CREATIVE DIRECTOR Boran is one of the most experienced and talented art directors in Turkey enjoying a vast collection of awards won at the most prestigious shows around the world such as The New York Festival, Epica, Golden Drum and Cannes. His design works have been published several times in prominent graphic design books. Boran sharpened his talent while studying graphic arts at Mimar Sinan University, Fine Arts Faculty where he also gained his graduate degree. Boran built his career at celebrated local and international agencies such as 3.Kuşak, Klan Euro RSCG, BBDO, TBWA, RABARBA and FRÖG where he was one of the founding partners for five years.


COORDINATOR Sinem is a rare breed in the advertising industry since she studied finance as an undergraduate and topped that with a graduate degree from AdSchool Istanbul at The Bilgi University. Sinem began her career as a Brand Executive in 2009. She worked in several agencies of different scale such as Ultra, UltraRPM, TBWA and Frög until she met Haluk in 2015. Sinem is true believer in the power of good relations, a broad vision and well-rounded consideration in the advertising business.


DIRECTOR OF ACADEMY Alper is a real curator for training programs in the marketing communications area. Despite having majored in food engineering, Alper built his career on human resources and training management. He co-founded the Academy International, the first and largest training and consulting business in Ankara, and MediaCat Communications Institute which he managed for 10 years. After venturing into the area of personal development as the general coordinator of Eğitim Akademi, he finally co-founded Thaat’s the Academy with Haluk in April 2015. Alper is currently giving lectures on entrepreneurship, communications, marketing and sales at several universities.