FOUNDER & CSO Haluk is the man of firsts. Being the first adman in a family of engineers, Haluk started the first strategy department in a Turkish ad agency and established the first brand consultancy company in the country. Haluk enjoys an interesting blend of cultural influences since he grew up in Istanbul and he studied in Exeter, Akron and Miami while having worked in Barcelona. After a joyful 24 years at BBDO, Haluk fired up the entrepreneur in himself and started THAAT’S IT with his friends who are as passionate as himself for finding consumer insights and telling brand stories. Haluk is dedicated to breeding new generations of communication professionals. His passion for training led him to several interesting job experiences such as the Joint Head of Strategic Planning at the BBDO University, the presidency of The Turkish Advertising Foundation and the Program Consultant for Graduate School at the Istanbul Bilgi University. Currently he is also lecturing at the Izmir University of Economics.