Digital Integration in Marketing Communications & Media

DIGITAL IMMIGRANTS MEET DIGITAL NATIVES

Yesterday is nothing, today is everything, tomorrow is something.

As today’s marketers, we constantly worry about and plan for the future while we are busy with today’s issues. We all aware of that we are living in an age of digital transformation. Actually, this is the top issue on our “future torments”. However, it will take another 5-8 years for the “connected people” or in other words “GENC” to become the dominant voice in the economic sense. Until then, we will be increasingly, handle the role of translator between the digital immigrants and digital natives. In fact, the quality of this translation is extremely crucial for current and future successes of our brands. If we want to prevent our brands from being a victim of Digital Darwinism, we need to take the leadership role in digital integration between functions and generations.

In this certificate programme, we will learn how not to get lost in translation in the new consumer and the media landscape.

MODULE 1: BASICS AND CODE OF TRANSLATION | 27.10.2016
ELIF ÖNAL – GIZEM AKBULUT – HALUK SICIMOĞLU

BASICS

  • New Consumer – New Issues
    • What is new in the new consumer mind?
    • Topography of the decision making: insights, info gathering, decision making
    • New Segments: From GENC to New Conservative0s
    • The new purchase funnel
  • The new marketing 101 v2016

 

TRANSLATION

  • Digitalization of Consumer
  • Digitalization of Media
  • Seamless planning
    • TV as an content provider
    • The new infrastructure
    • A fresh aproach needed: competitive analysis
    • A fresh approach needed: KPIs and ROI
MODULE 2: INTEGRATION | 03.11.2016
HALUK SİCİMOĞLU – ELIF ÖNAL
  • What is to be integrated and significance
  • The measurement issue (and opportunity) in integration
  • Planning cycle and processes
  • Impression buying vs. result buying
  • Integrate the idea not the execution – Brans essence is transitional
MODULE 3: THINKING FORWARD | 15.11.2016
GIZEM AKBULUT – HALUK SICIMOGLU
  • What we will be dealing with in 2017
  • 2018+ onwards – issues to worry about our brand’ near future
  • What we will be, already, dealt with what will be the new headaches
MODULE 4: CASES FROM UNILEVER AND DIGITAL INTEGRATION WORKSHOP | 22.11.2016
EVRE PEŞTERELI – GIZEM AKBULUT –  ELIF ONAL – HALUK SICIMOGLU

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

TO RECEIVE THE CERTIFICATE, PARTICIPANTS SHOULD ATTEND ALL OF THE MODULES.

TRAINING PROGRAM IS LIMITED TO 25 PEOPLE.

FOR REGISTRATION & FURTHER INFORMATION

ALPER BARIŞ | ALPER@THAATS.IT | +90 532 100 1372