Brand Strategy In The Post-Digitalization Era

YOUR BRAND HAS A DIGITAL PRESENCE AND POSITIONING, PEOPLE ARE TALKING ABOUT YOUR BRAND, YOUR BRAND IS SENDING OUT MESSAGES AND SO ON…

THE FACT IS “WHAT YOU DO” MATTERS MORE THAN “WHAT YOU SAY”, IN DIGITALLY INTERACTIVE WORLD, AND IT IS MUCH HARDER TO ACCOMPLISH.

IT IS IMPERATIVE FOR YOUR BRAND’S SUCCESS TO TAKE CONTROL, AND MAKE SURE THAT ALL THE DIGITAL ECO-SYSTEM AROUND OF YOUR BRAND IS COMPLIANT WITH YOUR BRANDS’ IDENTITY AND YOUR LONG-TERM BRAND STRATEGY. MOREOVER, HOW YOU BUILD YOUR BRAND MAY NEED A BIT TWEAKING.

IN THIS CERTIFICATE PROGRAM, WE WILL BE ESTABLISHING THE RULES TO CONDUCT AN AGILE BUT CONSISTENTLY ALIVE BRAND AND STRATEGY.

MODULE 1: SAME PRINCIPLES | 24.05.2017
TRAINER: HALUK SICIMOĞLU & ELIF ÖNAL
  • A LITTLE GAME OF BRAND CLARITY
  • THE BRAND
  • THE BRAND STRATEGY (ARCHITECT AND FUNCTIONALITY)
  • THE BRAND’S IMPACT IN COMMUNICATION
  • DIGITAL TRANSFORMATION – RULES OF THE NEW ERA
MODULE 2: NEW CHALLENGES | 31.05.2017
TRAINER: HALUK SICIMOĞLU & ELIF ÖNAL
  • TECHNOLOGY – IS IT YOUR FRIEND OR FOE? DOES IT MATTER?
  • THE CONSUMER – DAMSELS IN DISTRESS, CAN YOU WIN THEM OVER?
  • COMMUNICATION – EITHER YOU CONTROL IT, OR IT CONTROLS YOU!
  • NEW TRENDS, NEW FRONTIERS – HYPE OR NOT?
MODULE 3: RIDE THE CHANGE | 07.06.2017
TRAINER: ELIF ÖNAL & CENK GÜMÜŞCÜOĞLU & MELIH DINÇER
  • AGILE MARKETING – A NEW WAY OF COLLABORATION BASED ON PROACTING
  • INTELLIGENT PLANNING – OMNI-CHANNEL OUTLETS, ENDLESS ITERATIONS
  • THE NEXT RULES OF BRANDING
  • WHAT THE CHANGE? – DOS AND DON’TS
MODULE 4: CASE STUDY & WORKSHOP | 14.06.2017
TRAINER: CENK GÜMÜŞCÜOĞLU & MELİH DİNÇER & HALUK SİCİMOĞLU & ELİF ÖNAL

AN EXAMPLE OF INTELLIGENT PLANNING AND ITS COMPLIANCE WITH THE DOS & DON’TS
A POST-DIGITAL BRIEF AND A ROLE-PLAYING EXERCISE FOR ESTABLISHING AND WORKING IN SCRUMS

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

TO RECEIVE THE CERTIFICATE, PARTICIPANTS SHOULD ATTEND ALL OF THE MODULES.

TRAINING PROGRAM IS LIMITED TO 25 PEOPLE.

ALPER BARIŞ | DIRECTOR OF ACADEMY | ALPER@THAATS.IT | +90 532 100 1372