Digital Branding Lab

LET’S ADMIT IT, AS ORDINARY PEOPLE, WE CLAIM IT DEHUMANIZES US BUT WE LOVE LIVING DIGITAL. AND LET’S ALSO ADMIT IT, AS BRANDING AND COMMUNICATIONS PROFESSIONALS WE KNOW THAT THE DIGITAL WORLD IS THE PRIMARY PLATFORM TO TELL OUR BRAND STORIES BUT WE ARE TOO WRAPPED UP IN OUR DAILY WORK TO GRASP THE SOUL OF THIS FASCINATING COSMOS. WE WAKE UP EVERY MORNING PROMISING OURSELVES THAT WE WILL CATCH UP WITH HEAD-SPINNING DEVELOPMENTS IN TECHNOLOGY YET WE GO BACK TO OUR OLD FAMILIAR WAYS AS THE DAY UNFOLDS. DIGITAL BRANDING LAB AIMS TO HELP BRAND MANAGEMENT AND COMMUNICATION PROFESSIONALS TO GRASP THE SOUL OF THE DIGITAL WORLD, UNDERSTAND THE HUMAN SIDE OF THIS TECHNO-COSMOS AND COMPREHEND THE LATEST DEVELOPMENTS IN DIGITAL COMMUNICATIONS.

MODULE 1: FROM ZERO TO HERO | 11.02.2016
TRAINER: DZAMIC, DINCER & GUMUSCUOGLU

IN THIS MODULE A QUICK OVERVIEW OF DIGITAL PLATFORMS, UNDERLYING FACTORS BEHIND BIRTH AND GROWTH OF DIGITAL WILL BE COVERED. DEEPER INTO THE MODULE, WE WILL ENGAGE IN THE DIMENSIONS OF WEALTH CREATED BY EARLY ADOPTERS AND UPCOMING OPPORTUNITIES IN SOCIAL MEDIA, MOBILE, RFID, ROBOTS, AND VIRTUAL REALITY EXPERIENCES.

MODULE 2: FROM ZERO TO HERO | 18.02.2016
TRAINER: DINCER & GUMUSCUOGLU

THIS MODULE WILL HELP US UNDERSTAND IN DETAIL:

  • THINGS WE KNOW WRONG ABOUT THE DIGITAL WORLD
  • LEARNINGS FROM BRANDS THAT ARE BORN DIGITAL
  • THE DIGITAL BIRTH OF A BRAND
  • LEGENDARY DIGITAL BRANDS
MODULE 3: FROM ZERO TO HERO | 25.02.2016
TRAINER: SICIMOGLU, DINCER & GUMUSCUOGLU

DIGITAL IS ALL ABOUT EXPERIENCE AND IT TELLS STORIES THROUGH DIFFERENT SCREENS INTEGRATING THE OFFLINE AND ONLINE WORLD. SUCCESSFUL DIGITAL STORIES WILL BE EXAMINED FROM THE WHY, HOW AND WHAT PERSPECTIVE WHILE LOOKING AT THE SIX PROPERTIES OF CONTAGIOUS IDEAS WHICH WILL ALLOW YOU TO UNDERSTAND THE EXPERIENCES FROM A MORE THEORETIC POINT. LAST BUT CERTAINLY NOT LEAST, GOING THROUGH SOME SCREW-UPS IN DIGITAL EXPERIENCE WILL GIVE A BETTER UNDERSTANDING WHAT NOT TO DO.

MODULE 4: FROM ZERO TO HERO | 03.03.2016
TRAINER: CANKIRI, SICIMOGLU, DINCER & GUMUSCUOGLU

WORKSHOP MODULE IS WHERE EVERY PARTICIPANT WILL BE INVOLVED IN SOLVING A BRIEF THAT WILL FOCUS ON DIGITALIZING A REAL WORLD HUMAN EXPERIENCE. THE WORKSHOP MODULE WILL BE BROKEN DOWN TO BRAINSTORMING AND WORK GROUP SESSIONS.

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

TO RECEIVE THE CERTIFICATE, PARTICIPANTS SHOULD ATTEND ALL OF THE MODULES.

TRAINING PROGRAM IS LIMITED TO 25 PEOPLE.

ALPER BARIŞ | ALPER@THAATS.IT | +90 532 100 1372