We do love them as our early-day heroes,
But we are afraid the days of Ries and Trout are gone.
Mere ‘Positioning’ no longer makes fortunes for the brand owners.

We can no longer manage brands by simply understanding the consumer perceptions of the
brands in the market.
We can no longer easily connect with the consumers by simply categorizing them into a
few conventional segments.

It is not only the media that is diversifying…
People are diversifying
Sterotypes are being shattered
The clichéd political approaches are turning upside down.
Art is taking many different new forms

It seems like all you thought we you knew is becoming irrelevant…
As Turkey’s most experienced strategists, we help you make sense out of this mess and
work with you to find that concrete single-minded idea in this over-complicated world.