FOUNDER & CSO Haluk is the man of firsts. Being the first adman in a family of engineers, Haluk started the first strategy department in a Turkish ad agency and established the first brand consultancy company in the country. Haluk enjoys an interesting blend of cultural influences since he grew up in Istanbul and he studied in Exeter, Akron and Miami while having worked in Barcelona. After a joyful 24 years at BBDO, Haluk fired up the entrepreneur in himself and started THAAT’S IT with his friends who are as passionate as himself for finding consumer insights and telling brand stories. Haluk is dedicated to breeding new generations of communication professionals. His passion for training led him to several interesting job experiences such as the Joint Head of Strategic Planning at the BBDO University, the presidency of The Turkish Advertising Foundation and the Program Consultant for Graduate School at the Istanbul Bilgi University. Currently he is also lecturing at the Izmir University of Economics.


DIRECTOR OF ACADEMY Alper is a real curator for training programs in the marketing communications area. Despite having majored in food engineering, Alper built his career on human resources and training management. He co-founded the Academy International, the first and largest training and consulting business in Ankara, and MediaCat Communications Institute which he managed for 10 years. After venturing into the area of personal development as the general coordinator of Eğitim Akademi, he finally co-founded Thaat’s the Academy with Haluk in April 2015. Alper is currently giving lectures on entrepreneurship, communications, marketing and sales at several universities.