DIGITAL IMMIGRANTS MEET DIGITAL NATIVES
Yesterday is nothing, today is everything, tomorrow is something.
As today’s marketers, we constantly worry about and plan for the future while we are busy with today’s issues. We all aware of that we are living in an age of digital transformation. Actually, this is the top issue on our “future torments”. However, it will take another 5-8 years for the “connected people” or in other words “GENC” to become the dominant voice in the economic sense. Until then, we will be increasingly, handle the role of translator between the digital immigrants and digital natives. In fact, the quality of this translation is extremely crucial for current and future successes of our brands. If we want to prevent our brands from being a victim of Digital Darwinism, we need to take the leadership role in digital integration between functions and generations.
In this certificate programme, we will learn how not to get lost in translation in the new consumer and the media landscape.