THE SUCCESS TO BRAND MANAGEMENT CAN ONLY BE ACHIEVED THROUGH UNDERSTANDING THE CHANGING WORLD AND INTERNALIZING THE BASIC PRINCIPLES OF BRANDING. THIS MODULAR TRAINING PROGRAM IS DESIGNED TO GIVE PARTICIPANTS AN ORIENTATION ABOUT THE CHANGING WORLD THAT SURROUNDS THE MARKETERS AND PROVIDE THEM WITH TOOLS TO COPE WITH COMPLEX BRANDING ENVIRONMENTS, THE PROGRAM COMBINES THE UNCHANGING PRINCIPLES OF BRANDING AND THE NEW TOOLS TO CREATE A SUCCESSFUL BRAND.