BRAND STRATEGY – A CONSTANT IN A WORLD OF CHANGE
YOUR BRAND HAS A DIGITAL PRESENCE AND POSITIONING, PEOPLE ARE TALKING ABOUT YOUR BRAND, YOUR BRAND IS SENDING OUT MESSAGES AND SO ON…
HOWEVER, IN THE DIGITALLY INTERACTIVE WORLD “WHAT YOU DO” MATTERS MORE THAN “WHAT YOU SAY”.
UNFORTUNATELY WALKING THE TALK IS EASIER SAID THAN DONE.
IT IS IMPERATIVE FOR YOUR BRAND’S SUCCESS TO TAKE CONTROL, AND MAKE SURE THAT ALL THE DIGITAL ECO-SYSTEM AROUND YOUR BRAND IS COMPLIANT WITH YOUR BRAND IDENTITY AND YOUR LONG-TERM BRAND STRATEGY. MOREOVER, HOW YOU BUILD YOUR BRAND MAY NEED A BIT OF TWEAKING.
IN THIS CERTIFICATE PROGRAM, WE WILL BE ESTABLISHING THE RULES TO CONDUCT AN AGILE BUT CONSISTENTLY ALIVE BRAND AND STRATEGY IN THE EVER COMPLEX POST-DIGITALIZATION ERA.

MODULE 1: SAME PRINCIPLES | 15.02.2018
TRAINER: HALUK SICIMOĞLU & ELIF ÖNAL
  • A LITTLE GAME OF BRAND CLARITY
  • THE BRAND
  • THE BRAND STRATEGY (ARCHITECT AND FUNCTIONALITY)
  • THE BRAND’S IMPACT IN COMMUNICATION
  • DIGITAL TRANSFORMATION – RULES OF THE NEW ERA
MODULE 2: NEW CHALLENGES | 22.02.2018
TRAINER: HALUK SICIMOĞLU & ELIF ÖNAL
  • TECHNOLOGY – IS IT YOUR FRIEND OR FOE? DOES IT MATTER?
  • THE CONSUMER – DAMSELS IN DISTRESS, CAN YOU WIN THEM OVER?
  • COMMUNICATION – EITHER YOU CONTROL IT, OR IT CONTROLS YOU!
  • NEW TRENDS, NEW FRONTIERS – HYPE OR NOT?
MODULE 3: RIDE THE CHANGE | 28.02.2018
TRAINER: ELIF ÖNAL & CENK GÜMÜŞCÜOĞLU & MELIH DINÇER
  • AGILE MARKETING – A NEW WAY OF COLLABORATION BASED ON PROACTING
  • INTELLIGENT PLANNING – OMNI-CHANNEL OUTLETS, ENDLESS ITERATIONS
  • THE NEXT RULES OF BRANDING
  • WHAT THE CHANGE? – DOS AND DON’TS
MODULE 4: CASE STUDY & WORKSHOP | 07.03.2018
TRAINER: CENK GÜMÜŞCÜOĞLU & MELİH DİNÇER & HALUK SİCİMOĞLU & ELİF ÖNAL & DIDEM NAMVER
  • AN EXAMPLE OF INTELLIGENT PLANNING AND ITS COMPLIANCE WITH THE DOS & DON’TS
  • A POST-DIGITAL BRIEF FROM PEPSICO AND A ROLE-PLAYING EXERCISE FOR ESTABLISHING AND WORKING IN SCRUMS

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

TO RECEIVE THE CERTIFICATE, PARTICIPANTS SHOULD ATTEND ALL OF THE MODULES.

TRAINING PROGRAM IS LIMITED TO 25 PEOPLE.

ALPER BARIŞ | DIRECTOR OF ACADEMY | ALPER@THAATS.IT | +90 532 100 1372