DIGITAL MARKETING COMMUNICATION IS IN A CONSTANT CHANGE AND TOOLS AND ASSETS ARE FADING IN AND OUT. BUT THE AIM OF DIGITAL MARKETING COMMUNICATION IS STABLE: HAVING THE MOST EFFICIENT AND EFFECTIVE PRESENCE IN DIGITAL COMMUNICATION WORLD.

IN THIS CERTIFICATE PROGRAM, WE HAVE THE TARGET TO PREPARE YOU WITH THE REQUIRED TOOLS TO MAKE YOUR BRAND/COMPANY BE READY IN DIGITAL COMMUNICATION LANDSCAPE. OWNING 3 DIFFERENT AREAS WILL COVER VARIOUS ASPECTS OF DIGITAL MARKETING COMMUNICATION.

13 APRIL 2019 09:30 – 17:30

 

  • BRAND STRATEGY IN 2020
  • LINKING THE BRAND STRATEGY TO DIGITAL STRATEGY
  • REFRESH THE KNOWLEDGE; DIGITAL LANDSCAPE IN TURKEY…
  • THINGS TO DO FIRST / BASICS IN DIGITAL MARKETING COMMUNICATION
  • ESTABLISHING THE COMMUNICATION STRATEGY IN DIGITAL
  • TOOLS YOU CAN USE TO SETUP THE STRATEGY
  • ASSETS THAT YOU HAVE TO USE FOR COMMUNICATION
  • EVALUATION OF THE STRATEGY AND FURTHER ACTION
  • DIGITAL ECOSYSTEM OVERWIEW
  • TARGET AUDIENCE’S DIGITAL HABITS AND DIFFERENTIATION FROM COMPETITION: GEN Z CASE
  • AN EXAMPLE OF INTELLIGENT DIGITAL PLANNING AND ITS COMPLIANCE WITH THE DOS & DON’TS
  • BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY; ENGAGING THE CONSUMER, STRATEGIC USE OF DIGITAL CHANNELS & OWNING MEASUREMENT
  • BEST IN CLASS DIGITAL CAMPAIGN EXAMPLES
  • DIGITAL COMMUNICATION STRATEGY WORKSHOP: BRAND BRIEF & STUDY & EVALUATION

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

QUOTA IS LIMITED; HURRY UP FOR REGISTRATION.

ALPER BARIŞ | DIRECTOR OF ACADEMY | ALPER@THAATS.IT | +90 532 100 1372