Brand Strategy and Experience Lab

TODAY THOSE BRANDS THAT ARE BUILT ON IDEALS ARE PROVING TO BE MOST PROFITABLE ONES. MOREOVER, THOSE BRANDS THAT ARE REMOVING THE MEDIA BETWEEN THEM AND THE PEOPLE ARE BUILDING STRONGER BONDS WITH CONSUMERS WHILE ACHIEVING HIGHER SALES THROUGH CREATING MAGNETIC EXPERIENCES.

THIS CERTIFICATE PROGRAM AIMS TO GIVE MARKETING PROFESSIONALS OF ALL LEVELS A DEEP UNDERSTANDING OF BRAND IDEALS AND TO ARM THEM WITH PRACTICAL THINKING MODELS FOR CREATING EFFECTIVE BRAND EXPERIENCES.

MODULE 1: THE NEW CENTRE OF BRAND STRATEGY:EMOTIONS AND IDEALS | 21.11.2017
TRAINER: HALUK SICIMOĞLU

IN THIS MODULE, WE WILL TALK ABOUT HOW THE HUMAN BRAIN WORKS AND HOW THEY REALLY CHOOSE BETWEEN BRANDS. WE WILL DEMONSTRATE HOW BRAND IDEALS HELP COMPANIES TO BE MORE PROFITABLE AND PROVIDE THINKING METHODS FOR DEFINING AND EXPRESSING A BRAND IDEAL. IN THIS MODULE, WE WILL TALK ABOUT HOW THE HUMAN BRAIN WORKS AND HOW THEY REALLY CHOOSE BETWEEN BRANDS. WE WILL DEMONSTRATE HOW BRAND IDEALS HELP COMPANIES TO BE MORE PROFITABLE AND PROVIDE THINKING METHODS FOR DEFINING AND EXPRESSING A BRAND IDEAL.

  • HOW CONSUMERS THINK
  • THE POWER OF EMOTIONS IN BRANDING
  • SEVEN BASIC DRIVES OF DESMOND MORRIS
  • THE CONCEPT OF BRAND IDEAL
  • DEFINING YOUR BRAND IDEAL
  • BRAND IDEAL WORKSHOP
MODULE 2: UNLEASHING THE BRAND IDEAL IN THE MILLENNIAL ERA | 28.11.2017
TRAINER: HARUN ÇELİKSOY & NILAY GÖZEGİR & GÜL LÜŞ UYAR

IN THIS MODULE, WE WILL CHALLENGE THE PERCEPTION OF SUSTAINABILITY AS AN OPTIONAL ACTIVITY AND TALK ABOUT THE CENTRAL ROLE OF SUSTAINABILITY IN ACHIEVING BRAND SUCCESS. WE WILL ALSO PROVIDE A SNAPSHOT GUIDE TO EMBED SUSTAINABILITY AT THE HEART OF BUSINESS.IN THIS MODULE, WE WILL CHALLENGE THE PERCEPTION OF SUSTAINABILITY AS AN OPTIONAL ACTIVITY AND TALK ABOUT THE CENTRAL ROLE OF SUSTAINABILITY IN ACHIEVING BRAND SUCCESS. WE WILL ALSO PROVIDE A SNAPSHOT GUIDE TO EMBED SUSTAINABILITY AT THE HEART OF BUSINESS.

  • FIRST THINGS FIRST: BREAKING THE MYTHS ON SUSTAINABILITY
  • KEY TO EMBED SUSTAINABILITY AT THE HEART OF BUSINESS
  • BREAKING THE MIND BARRIERS ON SUSTAINABILITY
  • YES, SUSTAINABILITY DOES WORK IN TURKEY
  • DEVISING THE SUSTAINABILITY ACTION PLAN
  • SUSTAINABILITY WORKSHOP
MODULE 3: MARKETING 3.0: BUILDING EQUITY AND SALES THROUGH MAGNETIC EXPERIENCES | 07.12.2017
TRAINER: HALUK SİCİMOĞLU & KENAN NASHAT

IN THIS MODULE, WE WILL BE BUILDING A NEW UNDERSTANDING OF MARKETING IN A WORLD WHERE SHOPPERS ARE IN CONTROL AND DEMONSTRATE STRATEGIC WAYS OF CONNECTING BRAND EXPERIENCE WITH SHOPPER EXPERIENCE TO ENSURE INTEGRATION. WE WILL ALSO INVESTIGATE DIFFERENT WAYS LINING UP MARKETING, SALES AND AGENCY PEOPLE TO ACHIEVE THE BEST RESULTS FROM SHOPPER EXPERIENCES. IN THIS MODULE, WE WILL BE BUILDING A NEW UNDERSTANDING OF MARKETING IN A WORLD WHERE SHOPPERS ARE IN CONTROL AND DEMONSTRATE STRATEGIC WAYS OF CONNECTING BRAND EXPERIENCE WITH SHOPPER EXPERIENCE TO ENSURE INTEGRATION. WE WILL ALSO INVESTIGATE DIFFERENT WAYS LINING UP MARKETING, SALES AND AGENCY PEOPLE TO ACHIEVE THE BEST RESULTS FROM SHOPPER EXPERIENCES.

  • THE NEW DEFINITION OF INTEGRATION
  • REMOVING THE MEDIA BETWEEN THE BRAND AND THE CONSUMER
  • STIMULI: THE HEART OF CONSUMER ENGAGEMENT
  • PLACING STIMULI AT THE HEART OF BRAND EXPERIENCES
  • THE SHOPPER STRIKES BACK- A HISTORICAL PERSPECTIVE
  • SHOPPER FROM AN ORGANIZATIONAL AND AGENCY PERSPECTIVE
  • OMNI CHANNEL OPTIMIZATION
MODULE 4: BRAND STRATEGY AND EXPERIENCE WORKSHOP | 14.12.2017
TRAINER: HALUK SİCİMOĞLU & HARUN ÇELİKSOY & NILAY GÖZEGİR & KENAN NASHAT

IN THIS FINAL MODULE, THE PARTICIPANTS WILL BE ABLE TO APPLY THEIR KNOWLEDGE FROM THE PREVIOUS MODULES WITH A CASE STUDY.

AT THE END OF THE PROGRAM, PARTICIPANTS WILL RECEIVE A THAAT’S THE ACADEMY CERTIFICATE.

TO RECEIVE THE CERTIFICATE, PARTICIPANTS SHOULD ATTEND ALL OF THE MODULES.

TRAINING PROGRAM IS LIMITED TO 25 PEOPLE.

ALPER BARIŞ | DIRECTOR OF ACADEMY | ALPER@THAATS.IT | +90 532 100 1372