Digital Marketing Communication
13 Nisan 2019 / Saat: 09:30 – 17:00
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SERTİFİKA
Eğitim programının sonunda THAAT'S IT Academy sertifikası verilecektir.
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Digital Marketing Communication
Digital marketing communication is in a constant change and tools and assets are fading in and out. But the aim of digital marketing communication is stable: Having the most efficient and effetive presence in digital communication world.
In this certificate program, we have the target to prepare you with the required tools to make your Brand/Company be ready in digital communication landscape. Owning 3 different areas will cover various aspects of digital marketing communication.
Öğretiler
- BRAND STRATEGY IN 2020
- LINKING THE BRAND STRATEGY TO DIGITAL STRATEGY
- REFRESH THE KNOWLEDGE; DIGITAL LANDSCAPE IN TURKEY…
- THINGS TO DO FIRST / BASICS IN DIGITAL MARKETING COMMUNICATION
- ESTABLISHING THE COMMUNICATION STRATEGY IN DIGITAL
- TOOLS YOU CAN USE TO SETUP THE STRATEGY
- ASSETS THAT YOU HAVE TO USE FOR COMMUNICATION
- EVALUATION OF THE STRATEGY AND FURTHER ACTION
- DIGITAL ECOSYSTEM OVERWIEW
- TARGET AUDIENCE’S DIGITAL HABITS AND DIFFERENTIATION FROM COMPETITION: GEN Z CASE
- AN EXAMPLE OF INTELLIGENT DIGITAL PLANNING AND ITS COMPLIANCE WITH THE DOS & DON’TS
- BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY; ENGAGING THE CONSUMER, STRATEGIC USE OF DIGITAL CHANNELS & OWNING MEASUREMENT
- BEST IN CLASS DIGITAL CAMPAIGN EXAMPLES
- DIGITAL COMMUNICATION STRATEGY WORKSHOP: BRAND BRIEF & STUDY & EVALUATION
Program hakkında daha detaylı bilgi için Alper Barış'a ulaşabilirsiniz.
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