Digital Marketing Communication

13 Nisan 2019 / Saat: 09:30 – 17:00

Ön Kayıt Formu

SERTİFİKA

Eğitim programının sonunda THAAT'S IT Academy sertifikası verilecektir.
Sınırlı kontejyan için kayıt olmayı unutmayın!

Kimler var?

Haluk Sicimoğlu

Founder & Chief Strategy Officer

THAAT'S IT! &
BİLGİ ÜNİVERSİTESİ ÖĞR. ÜYESİ

Fırat Çoşkun

Co-Founder&Head of Digital Strategy / Stratigi Cummunications Consultancy

Didem Namver

Head of Digital Marketing & E-Commerce / PepsiCo

Digital Marketing Communication

Digital marketing communication is in a constant change and tools and assets are fading in and out. But the aim of digital marketing communication is stable: Having the most efficient and effetive presence in digital communication world.

In this certificate program, we have the target to prepare you with the required tools to make your Brand/Company be ready in digital communication landscape. Owning 3 different areas will cover various aspects of digital marketing communication.

Öğretiler

  • BRAND STRATEGY IN 2020
  • LINKING THE BRAND STRATEGY TO DIGITAL STRATEGY
  • REFRESH THE KNOWLEDGE; DIGITAL LANDSCAPE IN TURKEY…
  • THINGS TO DO FIRST / BASICS IN DIGITAL MARKETING COMMUNICATION
  • ESTABLISHING THE COMMUNICATION STRATEGY IN DIGITAL
  • TOOLS YOU CAN USE TO SETUP THE STRATEGY
  • ASSETS THAT YOU HAVE TO USE FOR COMMUNICATION
  • EVALUATION OF THE STRATEGY AND FURTHER ACTION
  • DIGITAL ECOSYSTEM OVERWIEW
  • TARGET AUDIENCE’S DIGITAL HABITS AND DIFFERENTIATION FROM COMPETITION: GEN Z CASE
  • AN EXAMPLE OF INTELLIGENT DIGITAL PLANNING AND ITS COMPLIANCE WITH THE DOS & DON’TS
  • BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY; ENGAGING THE CONSUMER, STRATEGIC USE OF DIGITAL CHANNELS & OWNING MEASUREMENT
  • BEST IN CLASS DIGITAL CAMPAIGN EXAMPLES
  • DIGITAL COMMUNICATION STRATEGY WORKSHOP: BRAND BRIEF & STUDY & EVALUATION

Program hakkında daha detaylı bilgi için Alper Barış'a ulaşabilirsiniz.

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