Next-Generation Insights / Online
March 13, 2021 / Time: 10:00 a.m. – 3:30 p.m. Online / ZOOM
Pre-Registration Form
CERTIFICATE
Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!
Who's here?
Next-Generation Insights…
Our movement was described nearly four centuries ago by the philosopher, mathematician, and writer René Descartes: we move along the x, y, and z axes, reaching toward the stars. That’s exactly why it can’t be a coincidence that these generations have been named X, Y, and Z!
So how do generations differ from one another? What do we do differently from our parents, and which of our children’s behaviors do we watch with wonder?
The findings from Virtua Consult’s in-depth interviews with approximately 150 young people, its focus group discussions with 42 participants, and its survey of 2,600 respondents are transformed into a comprehensive insights training program through the analysis of sociologist Mehmet Demiray and advertising executive Haluk Sicimoğlu.
Two masters of the hunt for insights generously share the data they have at their disposal and the experience in their minds with those who aspire to achieve “black belt” status in marketing. This training program—which answers questions about what life, entertainment, work, family, and communication mean to different generations, and where perceptions and habits diverge and converge—leverages the data-driven power of the social sciences to offer “smart” solutions for both your life and your brand.
Lessons
- How do Generations Y and Z view the world?
- Political Stances and Attitudes
- The Formation of Identity and Belonging
- Primary socialization: The family
- How do Generations Y and Z connect with the world?
- Relationships with the home and the immediate surroundings
- Relationships with the Workplace and the Work Environment
- Relationship and Communication Codes
- Where and how do Generations Y and Z keep up with what’s happening in the world?
- Use of Information and Technology
- Social media use
- Entertainment and the Use of Digital Content
For more detailed information about the program, please contact Alper Barış.
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