Certificate Programs
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Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Thaat's It!
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Thaat's It!
Thaat's It! Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Thaat's It!
Certificate Programs
Corporate Training
Certificate Programs
Certificate Programs
Corporate Training
Certificate Programs
Thaat's It!
Thaat's It! 
Why Thaat’s The Academy?
Learning Outcomes
- ✓ They observe people through the eyes of an anthropologist.
- ✓They explore the brand’s true value with the passion of an archaeologist.
- ✓They discover great ideas through an artist’s creativity.
- ✓They design their brands from an architect’s perspective.
- ✓They build their brands using an engineer’s methodological approach.
- ✓They tell the brand’s story like a “bestselling” author.
- ✓They do all this with the agility of a skilled fencer
Digital MindSet Lab / Online
Interpreting the Digital World Accurately, Understanding Data Effectively, and Developing Effective Strategies
This certification program aims to enable marketing and branding professionals to better understand the digital world, make strategic decisions by interpreting data, and collaborate more effectively with agencies and performance teams.
The program aims to enable participants to speak the same language as agencies, performance teams, and professionals from other disciplines; manage brief processes more effectively; and approach campaigns from a holistic perspective rather than a purely operational one, while also enhancing their mastery of digital concepts and performance metrics.
Module I: September 15, 2026 / 9:30 a.m.–1:00 p.m.
Module 2: September 22, 2026 / 9:30 a.m.–1:00 p.m.
Module 3: September 29, 2026 / 9:30 a.m.–1:00 p.m.
MarCom Camp / Online Strategy, Insights, and Campaign Development Program
Marcom Camp was specially designed by Thaat’s The Academy to help marketing and brand professionals take a more strategic approach to marketing communication processes; establish a strategic relationship with advertising agencies to develop a common language; and gain the ability to effectively manage campaigns from start to finish.
We invite everyone to join our enjoyable camp, where all professionals involved in marketing communications can develop their skills and grow stronger by sharing experiences.
Module I: March 26, 2026 / 9:30 a.m.–1:00 p.m.
Module 2: April 2, 2026 / 9:30 a.m.–1:00 p.m.
BRAND CAMP WITH HALUK SİCİMOĞLU / ONLINE
“In this camp organized by THAAT’S THE ACADEMY, we’re embarking on a journey woven with strategy, insight, and creativity. We’ll work with real brands and learn to look at brand management from a fresh perspective. Under the guidance of Haluk Sicimoğlu, a fun-filled camp packed with ideas and lively discussions awaits you over four mornings. We’re looking forward to welcoming everyone who truly thinks deeply about brands and wants to strengthen their brand management skills!”
Module I: October 27, 2026 / 9:30 a.m.–1:00 p.m.
Module 2: November 3, 2026 / 9:30 a.m.–1:00 p.m.
Module 4: November 17, 2026 / 9:30 a.m.–1:00 p.m.
Participants will receive a digital “Thaat’s The Academy” certificate of participation, endorsed by Haluk Sicimoğlu, upon completion of the program.
WITH HALUK SİCİMOĞLU
DISCOVER THE BRAND INSIDE
This training program has been specially designed by Thaat’s The Academy to raise awareness
about personal brand management and help participants build their skills in this area,
for those who wish to create and
strategically manage their personal brands in the professional world.
We welcome everyone who wants to discover their hidden brand and stand out to join our eye-opening and
inspiring training program.
January 24, 2026 / 10:00 a.m.–1:30 p.m. / Online
CONSUMER AND DIGITAL MARKETING TRENDS LAB / ONLINE
From the world of brands to changes in workplace culture, and from technological advancements to social awareness,
the future sparks the curiosity of all business professionals.
In this eye-opening training program, participants will explore innovations in digital media and learn how to integrate them into today’s marketing strategies. Topics ranging from new advertising models to content formats will be covered from a broad perspective and supported by real-world examples.
We invite all marketing and brand professionals to join us for this thought-provoking training program, where we will analyze all the insights and trends that will shape the landscape from 2025 onward.
Module I: November 19, 2025 / 9:30 a.m.–1:00 p.m.
PERSONAL BRANDING LAB
ONLINE
In the new world order shaped by digital transformation, we invite all professionals in the business world to join this interactive training program, which we have designed to raise awareness among those who wish to position and strategically manage their personal brands in the professional world, and to strengthen their digital marketing communication skills.
Module I: February 13, 2025 / 9:30 a.m.–1:00 p.m.
/ Online
Module 2: February 20, 2025 / 9:30 a.m.–1:00 p.m. / Online
THE ONE STRATEGY MAY-JUNE
ONLINE&OFFLINE
This online and offline modular training certification program was designed by THAAT'S IT to transform participants into Strategic Thinkers, Passionate Insight Seekers, Inspiring Marketing Communication Strategists, and Exciting Creative Partners.
We invite all marketing and branding professionals to join this unique training program, which combines the fundamental principles of brand strategy with modern techniques in digital marketing communication and the magical methods of content creation and customer experience design.
Opening & Module 1: May 15, 2025 / 1:00 PM – 5:00 PM / Assembly
ONLINE MODULES
Module 2: May 20, 2025 / 1:00 PM – 4:30 PM / Online
Module 3: May 29, 2025 / 1:00 PM – 4:30 PM / Online
Module 4: June 3, 2025 / 2:00 PM – 5:30 PM / Online
Module 5: June 12, 2025 / 1:00 PM – 4:30 PM / Online
The One Strategy Workshop: June 19, 2025 / 1:00 PM – 4:30 PM / Assembly
Program Evaluation & Certificate Ceremony: June 19, 2025 / 4:30 PM – 5:00 PM / Assembly
* Our venue sponsor is Assembly
DIGITAL MARKETING COMMUNICATION TOWARDS 2025 / ONLINE
In recent years, we have been taking an in-depth look at “digital marketing communication,” which has touched all of our lives in different ways and is rapidly evolving alongside technology.
Our goal in this training program is to equip your brand and company with the necessary tools to navigate the ever-changing world of digital marketing. We invite all marketing and brand communication professionals to join our training program, where we’ll discuss a wide range of important topics—from what lies ahead for marketing through 2025 to how the communication tools we use will evolve and where the money will flow.
Module 1: November 15, 2022, 9:30 a.m. – 12:30 p.m. Online / ZOOM
Module 2: November 18, 2022, 9:30 a.m. – 12:30 p.m. Online / ZOOM
The Art of Strategic Leadership in Marketing - Strategy Design / Online
The most fundamental rule of marketing strategy is to identify weaknesses in a competitor’s strength and choose the most appropriate counterattack that will give you the upper hand against their likely move.
Throughout the history of warfare, which has been marked by fierce battles between armies of varying strengths, strategy has been defined as the “art of generalship” and viewed as the only way to achieve an impossible victory against large armies.
In the marketing battle, where competition has intensified even further amid the pandemic, the answers to major strategic questions lie in the history of wars fought under similar conditions. Gain a competitive edge by learning about the strategies employed by history’s greatest generals—who secured victory even in the most challenging circumstances—and how to adapt these strategies to your business challenges in this training program specially designed by Thaat’s The Academy.
February 19, 2022, 10:00 a.m. – 1:30 p.m. Online / ZOOM
The art of turning data into a compelling story and that story into a captivating presentation / online
When preparing presentations in the workplace, no matter who our audience is, we need to
tell our story in the most interesting and compelling way possible.
The importance of conveying our presentations through storytelling—to persuade and leave a lasting impression—is
enormous.
This engaging training program is designed to provide professionals with tips on how to transform their presentations into
stories that deeply resonate with their audiences—stories that are focused on a single idea, interesting, impactful, and inspiring—
and to help them develop their storytelling skills.
Prepared exclusively by THAT’S THE ACADEMY.
Module 1: June 18, 2026 / 9:30 a.m. – 1:00 p.m.
Module 2: June 25, 2026 / 9:30 a.m. – 1:00 p.m.
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAATS'IT
Brand Purpose Lab / Online
Brand Purpose is probably the hottest topic in the marketing world today. Old or new, almost all conscious brands regardless of their size are taking up the strategic steps to determine their reason for existence much beyond the physical benefits of their products. And they have a very good reason for doing so.
September 28, 2021, 10:00 a.m. – 12:00 p.m. Online / ZOOM
Module 1: What is Purpose? / 28.09.2021 ; 10:00 – 12:00
Module 2: Cracking Brand Purpose / 30.09.2021 ; 10:00 – 12:00
Module 3: Extending Brand Purpose to Social Purpose / 05.10.2021 ; 10:00 – 12:00
Module 4: Let’s See All in Action / 07.10.2021 ; 10:00 – 12:00
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Özlem Çıragöz
Head of Strategy & Business Planning
MINDSHARE
Ceren Coşkun Sağlam
Founder& Chief Strategist
CURIOUS
Cüneyt Devrim
CEO
HAVAS İSTANBUL
Tarık Bayar
Marketing Director at Reckitt Hygiene
RECKITT
AI MASTER STUDIO
Strategic and Efficient Use of Artificial Intelligence Products in the Workplace
This training program aims to enable participants to use artificial intelligence products not just “for testing purposes,” but
in their professional lives in a more accurate, efficient, and creative manner.
This training program will explain to professionals who use artificial intelligence in their work processes
how to derive maximum benefit from specific products based on their intended use, as well as the details
of the most efficient prompt creation process.
October 15, 2026 / 9:30 a.m. – 1:30 p.m. / Online
MARKETING TECHNOLOGIES
Designing the Marketing Technologies of the Future Today in the Post-Digital Age / Online
We are among those who believe that futuristic robots, artificial intelligence, the Internet of Things, and real-time data—which will reach its full potential with 5G—will serve humanity and take the marketing technologies of the future to the next level. Nothing in the world of marketing will ever be the same again. It won’t be the best who win, but those who adapt best by integrating the latest technologies into conventional marketing tools. It’s not a utopia, and it’s certainly not a dystopia. The real future is right here, right now…
June 24, 2021 / 9:30 a.m. – 3:00 p.m. Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Eren Özdüzen Dilmen
Tech-Savvy Marketing Strategist
EX-VODAFONER
Future of Work NOW / Online
We can describe our current era, full of uncertainties, as the most confusing and chaotic period in human history. People, and even the most established institutions, are struggling to cope with the chaos of this period. In this situation, HR and employer brand managers of organizations have the toughest job.
Numerous reports have been published on the future of work, as organizations that do not put these predictions into practice today will struggle to attract talent and foster loyalty....
April 7, 2022 / 9:30 a.m. – 12:30 p.m. / ONLINE
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Brand Storytelling in the Post-Digital Age / Online
The main character in the stories we tell never changes: the person we call the consumer. In the post-digital and pandemic era, what are the fundamentals of crafting a brand story, what tools can we use today and for what purposes, and how can we reach our target audience more effectively?
In this training session, we’ll address all these frequently asked questions in an interactive way.
May 28, 2021 / Time: 9:30 a.m. – 3:30 p.m. Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Fırat Çoşkun
Co-Founder&Head of Digital Strategy / Stratigi Communications Consultancy
NEX GEN CMO / Online
For those aiming to reach the pinnacle of their marketing careers and become a “next-generation marketing leader” of global caliber, we will bring you together with the industry’s leading professionals under the guidance of Haluk Sicimoğlu. Registration is now open for our YÖK-approved modular online training program, “Nex Gen CMO,” organized in collaboration between Kadir Has University’s Lifelong Learning Academy and Akıllı Baykuş.
Upon completing this unique training program, participants will gain the expertise to apply world-class approaches to brand management, strategy, and customer experience to their own businesses, having mastered both the deep roots of branding and contemporary brand strategies. Reserve your spot now to secure a place in our limited enrollment!
March 20, 2021 / Time: 10:00 a.m.
Module 1: The Meaning of the Brand and Beyond in 2020
Module 2: More Than Just Brand Management: Creating an Exceptional Customer Experience
Module 3: Inside Your Customer’s Mind: Target People, Not Audiences
Module 4: Storytelling in the Digital World
Module 5: The Impact of Personal Branding on Corporate Branding and Corporate Culture
Module 6: Driving Innovation Through Human Insight
Module 7: Designing and Managing a Brand Portfolio Strategy
Module 8: Designing the Marketing Technologies of the Future in a Digital World,
Starting Today
Haluk Sicimoğlu
Founder&CSO
THAAT'S IT
Emrah Kurum
Chairman of the Board of Directors
SUSTAINABILITY STEPS ASSOCIATION
Doğa Tamer
Secretary-General
SUSTAINABILITY STEPS ASSOCIATION
Özlem Çıragöz
Head of Strategy & Business Planning
MINDSHARE
Tarık Bayar
Marketing Director at Reckitt Hygiene
RECKITT
Cüneyt Devrim
CEO
HAVAS İSTANBUL
Ceren Coşkun Sağlam
Founder&Chief Strategist
CURIOUS
Merve Alıcı Göral
Human Centered Design Strategist
Hazım Bumin
Marketing Director
VAILLANT TURKEY
Ahmet Akın
Consultant&Trainer
BRAND STRATEGY&CREATIVITY
Eda Ocak
Partner&Head of Strategy
THINKNEURO
Hande Birsay
#hihieved
INFLUENCER
Seda Hoşel Kiraz
Founding Partner
WAYTOSAY
Tuba Onay
Managing Partner
DEVELOPMENT FORTRESS
Erdal Uzunoğlu
Business Networking Coach
Başak Demiryumruk Dikici
Human Resources Group Manager
MERCEDES-BENZ TÜRK
Fırat Coşkun
Co-Founder&Head of Digital Strategy / Stratigi Communications Consultancy
Burçin Kalkan
Project Manager, Producer and Partner
KOMPÜTER
İhsan Özçıtak
Managing Partner
DEEPER
Nihan Şahan Eren
Consumer and Market Insight Director
UNILEVER TÜRKİYE
Mehmet Demiray
Founding Partner, Chief Strategy Officer
VIRTUA CONSULT
Recep İlkbahar
Lab Product Manager
WORKINTON
Uğur Tanbaşı
Regional Commercial Group Manager
PHILIP MORRIS SA
Eren Özdüzen Dilmen
Marketing Strategist
Esra Elban Somyürek
Executive Search Consultant
SpenglerFox
Next-Generation Insights / Online
Our movement was described nearly four centuries ago by the philosopher, mathematician, and writer René Descartes: we move along the x, y, and z axes, reaching toward the stars. That’s exactly why it can’t be a coincidence that these generations have been named X, Y, and Z!
March 13, 2021 / Time: 10:00 a.m. – 3:30 p.m. Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Mehmet Demiray
Founding Partner
VIRTUA CONSULT
FutureReady? 2024 / Online
How prepared are we today for the future? From the world of brands to changes in workplace culture, and from technological advancements to social awareness, our curiosity about the future continues to grow.
FutureReady? on January 20, 2024, featuring an analysis of all the insights and trends that will shape 2024 and beyond We’re here with you.
January 20, 2024 / Time: 10:00 a.m. – 1:00 p.m. Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Ahmet Akın
Consultant & Trainer
Brand Strategy & Creativity
Trend Wars / Online
Trends are a topic that occupies the agendas and minds of all marketing, corporate communications, and HR professionals. Partly due to the ongoing pandemic, we have all begun to experience a multifaceted and complex future even today. The new world order—which we can already see will not be uniform or monolithic—is simultaneously presenting us with many conflicting trends and opposing viewpoints.
March 12, 2022 / Time: 10:00 a.m. – 1:00 p.m. Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Ahmet Akın
Consultant & Trainer
Brand Strategy & Creativity
Portfolio Strategy Design / Online
The high concentration of players and products has brought competition to a standstill. Only creative and strategic approaches can break this deadlock and secure market share.
Large companies with multiple brands and products struggle most with the decision of where to allocate their resources effectively.
February 27, 2021 / Time: 10:00 a.m. – 3:30 p.m. Online / ZOOM
Uğur Tanbaşı
Regional Commercial Group Manager
PHILIP MORRIS SA
New Trends in Digital Marketing Communications / Online
In this training session, we will discuss in detail not only the future of digital marketing but also the future of technology, the digital world, and marketing as a whole. We will address the upcoming developments facing marketing and brand professionals, the technologies that will impact their professional lives, and what they can do with these technologies, using real-world examples to illustrate our points.
We will also explore the intricacies of Web 3.0 and blockchain technologies—which we’ve been hearing a lot about lately—and discuss how marketing and branding professionals can effectively utilize these concepts.
March 22, 2023 / Time: 9:15 a.m. – 12:30 p.m. Online / ZOOM
Brand Innovation Through Human Insights / Online
People make decisions with their emotional brain, and the emotional brain cannot express itself through words. So, in this case, how will we identify the deepest insights that will inspire our innovations for our brands?
Is there a scientific, systematic, and simple method for identifying these insights and creating innovations that will set us apart from our competitors?
This training program was designed by THAAT’S THE ACADEMY to share with marketing and brand professionals the methods for unlocking the emotional brain and transforming what we find there into opportunities for innovation.
Module I: March 20, 2025 / 9:30 a.m.–12:30 p.m.
/ Online
Module II: March 27, 2025 / 9:30 a.m.–12:30 p.m.
/ Online
The Art of Storytelling in Brand Management / Online
This training program is designed to help marketing and branding professionals develop their storytelling skills. In designing this training, THAAT’S IT aimed to share thinking methods that will enable participants—in collaboration with all their communication partners—to create stories that are focused on a single idea, striking, engaging, inspiring, and aligned with their own brand values, as well as to help participants develop the ability to apply these methods.
April 18, 2023 / Time: 9:30 AM – 3:30 PM Online / ZOOM
Haluk Sicimoğlu
Founder & Chief Strategy Officer
THAAT'S IT
Brand Pricing Lab / Online
This training program was designed by THAAT’S THE ACADEMY to provide a holistic, value-driven, and strategic perspective on pricing for your brand, and to offer insights—including examples—on unique and effective pricing strategies within the ever-changing dynamics of the business world.
October 10, 2020 / Time: 10:00 a.m. – 3:30 p.m. Online / Zoom
Ergin Akman
Strategy Consultant / Trainer
ÖZYEĞİN UNIVERSITY MBA / E-MBA FACULTY MEMBER
