AI MASTER STUDIO
Strategic and Efficient Use of Artificial Intelligence Products in the Workplace

6 MODULES
October 15, 2026 / 9:30 a.m. – 1:30 p.m. / Online

Module 1: AI 101: Introduction to Artificial Intelligence
Module 2: NLP / Text-Based AI Products
Module 3: Visual Production Technologies
Module 4: Video and Audio Technologies
Module 5: AI Products That Make Work Easier
Module 6: Mini Internalization Workshop: Prompt Practice and Product Experience

Pre-Registration Form

CERTIFICATE

Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!

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Hours

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Who's here?

Ahmet Şükrü Altındağ

FOUNDER&DIGITAL CONSULTANT

GAMECHANGERS

AI MASTER STUDIO
Strategic and Efficient Use of Artificial Intelligence Products in the Workplace

This training program aims to enable participants to use AI products not just “for testing purposes,” but to apply them more accurately, efficiently, and creatively in their professional lives.
This training program will explain to professionals who use AI in their work processes how to derive maximum benefit from specific products based on their intended use, as well as the details of the most efficient prompt creation process. As part of the program, participants will learn the basic operating principles of artificial intelligence and which needs are addressed by powerful AI products. In addition, participants will have the opportunity to experience, within a streamlined workflow, the principles of writing effective prompts and hands-on practices for generating content, ideas, visuals, videos, audio, research, meeting notes, and presentations using various tools.

Who Is This Training For?

Who use artificial intelligence products and technologies in their daily work lives;

Marketing and Branding Team
Digital Marketing Team
Social Media and Community Management Team
Corporate Communications Internal Communications Team
Customer Service Team

Course Details

Module 1: AI 101: Introduction to Artificial Intelligence

Instructor: Ahmet Şükrü Altındağ

What is artificial intelligence, and what isn’t it?
Generative AI / The Logic Behind Generative AI (Fundamental Principles of AI Products)
Limits to Be Aware of and Our Responsibilities When Using AI in the Workplace

Module 2: NLP / Text-Based AI Products

Instructor: Ahmet Şükrü Altındağ

ChatGPT: General use, ideas, text, strategy, content, and analysis
Claude: Long-form text, document analysis, writing quality, and structured thinking
Gemini: The Google ecosystem, research, summarization, and multimodal use
We will provide a comprehensive overview of prompt writing details for all products.

Module 3: Visual Production Technologies

Instructor: Ahmet Şükrü Altındağ

Nano Banana and GPT Image2: Two powerful programs that let you generate images through text;
creative, aesthetically pleasing, and high-quality image generation
Adobe Firefly: Brand safety, focus on commercial use, and integration
into design workflows

Module 4: Video and Audio Technologies

Instructor: Ahmet Şükrü Altındağ

Runway: AI-powered video production, scene testing, short film/ad
prototyping
ElevenLabs: Voice acting, voice-over, realistic voice generation in various tones
Runway stands out in video production, while ElevenLabs is among the leading examples in current AI tool
lists for audio technologies.

Module 5: AI Products That Make Work Easier

Instructor: Ahmet Şükrü Altındağ

Fireflies AI: Meeting recording, transcription, summarization, and action item generation
Gamma: Quickly turning presentations, educational content, and documents into visual narratives

Module 6: Mini Internalization Workshop: Prompt Practice and Product Experience

Instructor: Ahmet Şükrü Altındağ

The difference between a simple prompt and an advanced prompt
Test the same brief on different AI products
Sample workflow for text, image, video/audio, and presentation production
Participants developing AI use cases tailored to their own workflows

* Kurumunuzun ihtiyaçları ve beklentileri doğrultusunda pazarlama, marka ve ik/işveren markası ekiplerinize özel olarak tasarlayabileceğimiz ve tercihinize göre, offline ya da online olarak gerçekleştirebileceğimiz “Marketing Academy” projeleri için lütfen iletişime geçiniz.

online-meeting

201904-DMCT2020-P3

201904-DMCT2020-P1

201902-MH-P1

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