BRAND CAMP WITH HALUK SİCİMOĞLU / ONLINE

Module 1: Thinking Like a Brand Strategist
October 27, 2026; 9:00 a.m. – 1:00 p.m.
*Haluk Sicimoğlu

Module 2: Developing an Insight-Driven Brand Strategy
November 3, 2026; 9:00 a.m. – 1:00 p.m.
*Haluk Sicimoğlu

Module 3: The Art of Storytelling in Brand Management
November 10, 2026; 9:00 a.m. – 1:00 p.m.
*Haluk Sicimoğlu

Module 4: Breaking the Mold in Brand Management (Change the Script)
November 17, 2026; 9:00 a.m. – 1:00 p.m.
*Haluk Sicimoğlu

*Participants will receive a digital “That’s The Academy” certificate of participation, endorsed by Haluk Sicimoğlu, after the program.

Pre-Registration Form

CERTIFICATE

Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!

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Who's here?

Haluk Sicimoğlu

Founder&Chief Strategy Officer

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BRAND CAMP WITH HALUK SİCİMOĞLU

“In this camp organized by THAAT’S THE ACADEMY, we’re embarking on a journey woven with strategy, insight, and creativity. We’ll work with real brands and learn to look at brand management from a fresh perspective. Under the guidance of Haluk Sicimoğlu, a fun-filled camp packed with ideas and lively discussions awaits you over four mornings. We’re looking forward to welcoming everyone who truly thinks deeply about brands and wants to strengthen their brand management skills!”

Course Details

Module 1: Thinking Like a Brand Strategist
October 27, 2026 / 9:30 a.m. – 1:00 p.m.

Instructor: Haluk Sicimoğlu

Developing a brand strategy by thinking of a “person” rather than a “consumer”
Cracking the Codes of the Emotional Brain
Understanding the 7 Fundamental Drives That Shape Human Behavior
Analyzing the target group from the perspective of the 7 basic drives
Understanding 7 Deep Metaphors to Define a Brand
Analyzing Competition and Brands Through 7 Profound Metaphors
Positioning the Brand

Module 2: Developing an Insight-Driven Brand Strategy
November 3, 2026 / 9:30 a.m. – 1:00 p.m.

Instructor: Haluk Sicimoğlu

Explanation of the “Ruthless Business Goal”: Changing Habits
Understanding the Elusive Consumer
Understanding the Spirit of the Times
Understanding the Emotional Role Our Product Plays in People’s Lives
Understanding Our Brand from the Inside
Seize the Opportunity
Identifying Insights
Mapping Out a Roadmap for Changing Habits: Emotion-Thought-Behavior-Habit
Creating Your Story and Setting the Tone

MODULE 3: The Art of Storytelling in Brand Management
November 10, 2026 / 9:30 a.m. – 1:00 p.m.

Instructor: Haluk Sicimoğlu

Why a Brand Story?
Key Elements of the Story
A Story Structure That Has Remained Unchanged Throughout the Ages
The Hero’s Journey
The Hero’s Journey and Brand Storytelling
Crafting Your Brand Story

MODULE 4: Breaking the Mold in Brand Management (Change the Script)
November 17, 2026 / 9:30 a.m. – 1:00 p.m.

Instructor: Haluk Sicimoğlu

Breaking New Ground for Your Brand in a Market Full of Clichés
How do creative ideas come about?
How do you write creative briefs that produce the most creative work?
Turn the archetype on its head!
Turn the brand personality on its head!
Turn the hero upside down!
How can we create impactful, independent TV projects?

* Please contact us regarding our “Marketing Academy” projects, which we can tailor specifically to your organization’s needs and expectations for your marketing, branding, and HR/employer branding teams, and which we can conduct either offline or online, depending on your preference.