Brand Storytelling in the Post-Digital Age / Online
May 28, 2021 / Time: 9:30 a.m. – 3:30 p.m. / ONLINE
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Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!
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Who's here?
Brand Storytelling in the Post-Digital Age
In this new era we find ourselves in, constantly evolving communication channels and tools are bringing marketing professionals new opportunities—as well as new concepts that must be explored and understood—every single day. While the messages we convey to our target audiences are crafted through different channels, with more impactful content, and using more personalized approaches, the core of what we do remains unchanged: “Storytelling.”
The main character in the stories we tell never changes: the person we call the consumer. In the post-digital and pandemic era, what are the fundamentals of crafting a brand story, what tools can we use today and for what purposes, and how can we reach our target audience more effectively?
In this training session, we’ll address all these frequently asked questions in an interactive way.
Lessons
- The Plot of the Story and the Evaluation of the Brand-Consumer Relationship Based on Story Structures
- Recognizing where the most fundamental digital platforms stand today and the new opportunities they offer
- Explaining the purposes for which various social media platforms can be used and addressing common misconceptions about these platforms
- Unlike traditional methods of communication, what are the unique elements that digital media brings to storytelling, and how can we leverage them for our own brand?
- An Analysis of Successful and Unsuccessful Storytelling Cases in B2B and B2C
- Social and Emotional Trends That Will Shape the Future
- There Is No Such Thing as the Media—There Are Only Stimuli
- There’s No Such Thing as “Omni-Channel”—There’s “Seamless Communications”
- The Art of Using Data
- Creating Brand Experiences That Turn the Whole World Into a Theater Stage
- The Concept of “Agile Marketing”
- The Concept of Social Capital
- Triggers: Creating Content Related to Current Events
- Emotional Manipulation
- Practical Tips
- Exaggerating Visibility
- Everything is media, and brands themselves are media channels.
- Airbnb
- “REALITY” Templates: Showcasing What the Product Can Do
- UX PROOF: Driving Home the Truth to the Customer
- IT’S A TRAP: Taking the Customer by Surprise
- BORN IN THE STREET: Intriguing Street Surprises
- IMPOSSIBLE IS NOTHING: Telling Stories That Will Make You Say, “No Way!”
- THIS IS NOT AN AD: Building a New Culture Around the Brand
- PROOF IN PROGRESS: Stimulating the Senses
- SLIGHT EXAGGERATION: Taking the Story to a Supernatural Level
- “UTILITY” Templates: Experiences That Provide Added Value to the Customer
- YOU HAVE A MESSAGE: Generating Discussion Around the Brand
- HELPING HAND: Coming Up with a Surprising Service Idea
- SOCIAL UTILITY: Turning Digital Habits Upside Down
- “CULTURE” Patterns: Extending the Behaviors the Internet Has Made Acceptable Everywhere
- THE 5 COMMANDMENTS: Positive Hacks
- DIGITAL DETOX: Encouraging an Offline Lifestyle
- YES WE CAN: Boredom Can Be a Lot of Fun
- AN IDEA OR A PET: The Trend of Using Animals Never Goes Out of Style
- LIKE A VIRGIN: Being the First to Adopt a Mar-Tech Strategy
For more detailed information about the program, please contact Alper Barış.
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