Consumer and Digital Marketing Trends Lab/Online

Module 1: Global Marketing and Consumer Trends
November 19, 2025 / 9:30 a.m.–1:00 p.m.
*Haluk Sicimoğlu
Module 2: The Changing Dynamics of the Digital Marketing World
November 26, 2025 / 9:30 AM–1:00 PM
*Ahmet Şükrü Altındağ

Pre-Registration Form

CERTIFICATE

Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!

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Who's here?

Haluk Sicimoğlu

Founder&Chief Strategy Officer

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Ahmet Şükrü Altındağ

Founder&Digital Consultant

GAMECHANGERS

CONSUMER AND DIGITAL MARKETING TRENDS LAB

From the world of brands to changes in workplace culture, and from technological advancements to social awareness, the future sparks the curiosity of all business professionals.
In this eye-opening training program, participants will explore innovations in digital media and learn how to integrate them into today’s marketing strategies. Topics ranging from new advertising models to content formats will be covered from a broad perspective and supported by real-world examples.
We invite all marketing and brand professionals to join us for this thought-provoking training program, where we will analyze all the insights and trends that will shape the landscape from 2025 onward.

Course Details

Module 1: Global Marketing and Consumer Trends
November 19, 2025 / 9:30 a.m. – 1:00 p.m.

Instructor: Haluk Sicimoğlu

The Quest for Discovery
The Age of Recovery
Helping Consumers See the Future
Curation That Enhances Consumers’ Uniqueness
Freedom of Excitement
Sensory Experiences Reveal Inner Truths
Love for One’s Hometown: Consumers Want to Reconnect with Their Local Roots
Employees Are Demanding Transparency From the Very Beginning.
A Culture of Shared Passion.
Ways to Earn While You Spend.
The Rise of Micro-Communities
Masters of Sustainability
Return to the Village 2.0
Next-Generation Concierge
Brands Are Supporting People Who Can Make a Real Difference.
Skills Mobilization
The Healing City
Masters of Time
Brands’ Sustainability Claims Under Scrutiny.
As Real as a Dream
HUMANIFESTO
Social Fabric
Artificial Intelligence Solutions Are Facilitating the Transition to a Circular Economy
Green Reality: One Step Closer to Accountability
Reclaiming Your Story
Consumers Overwhelmed by Technology Are Embracing Digital Minimalism
The Economy of Goodness
Freedom of Self-Expression in Digital Spaces
Love Again: Supporting Consumers in Reusing Their Belongings

Module 2: The Changing Dynamics of the Digital Marketing World
November 26, 2025 / 9:30 a.m. – 1:00 p.m.

Instructor: Ahmet Şükrü Altındağ

Major Changes in the Digital Ecosystem

The Evolution of Platforms (Google, Meta, TikTok, X, LinkedIn)
Changes in user habits
Mobile and Desktop Usage Trends

Recent algorithm changes across platforms

How do social media platforms work?
Changes in Search Engine Algorithms and SEO

Content Consumption Trends

Why are short-form video formats on the rise?
- The Rise of Podcasts and Audio Content
- The “Edutainment” content model: Entertainment + Education

-Digital Advertising Trends

Innovations in Advertising Models

Native advertising
The world of technology

The Rise of Video Ads

YouTube Shorts, TikTok, Instagram Reels
The Benefits of the Vertical Format

Influencer & UGC (User-Generated Content) Marketing

Changes in the Influencer World (Micro- and Nano-Influencer Strategies)
Brands’ UGC Strategies and How They Create Their Own Worlds

-Trends in Social Media and Content Marketing Strategies

Professional Content Trends on LinkedIn
Short-Form Video Strategies for Instagram & TikTok
Next-generation social networks like Threads and Bluesky
Real-time marketing, meme culture, and content that fosters emotional connections

-Web 3.0, Blockchain Technologies, Artificial Intelligence, and Their Effective Use in Marketing Communications

Web 3.0 and blockchain technologies, which embody the most advanced capabilities in today’s business world
The concepts of the metaverse and NFTs
The Effective Use of Artificial Intelligence Products in Marketing Communications

* Please contact us regarding our “Marketing Academy” projects, which we can tailor specifically to your organization’s needs and expectations for your marketing, branding, and HR/employer branding teams, and which we can conduct either offline or online, depending on your preference.