NEX GEN CMO / Online

8 MODULES

Module 1: The Meaning of the Brand and Beyond in 2020
Module 2: More Than Just Brand Management: How can you deliver an exceptional customer experience—even if your brand isn’t Apple?
Module 3: Inside Your Customer’s Mind: Target People, Not Audiences
Module 4: Storytelling in the Digital World
Module 5: The Impact of Personal Branding on Corporate Branding and Corporate Culture
Module 6: Driving Innovation Through Human Insight
Module 7: Designing and Managing a Brand Portfolio Strategy
Module 8: Designing the Marketing Technologies of the Future in a Digital World, Starting Today

Pre-Registration Form

CERTIFICATE

Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!

Days

Hours

Minutes

Seconds

Who's here?

Haluk Sicimoğlu

Founder&CSO

[sc name="haluk-hoca-job-title"]

Emrah Kurum

Chairman of the Board of Directors

SUSTAINABILITY STEPS ASSOCIATION

Doğa Tamer

Secretary-General

SUSTAINABILITY STEPS ASSOCIATION

Özlem Çıragöz

Head of Strategy & Business Planning

MINDSHARE

Tarık Bayar

Marketing Director at Reckitt Hygiene

RECKITT

Cüneyt Devrim

CEO

HAVAS İSTANBUL

Ceren Coşkun Sağlam

Founder&Chief Strategist

CURIOUS

Merve Alıcı Göral

Human Centered Design Strategist

Hazım Bumin

Marketing Director

VAILLANT TURKEY

Ahmet Akın

Consultant&Trainer

BRAND STRATEGY&CREATIVITY

Eda Ocak

Partner&Head of Strategy

THINKNEURO

Hande Birsay

#hihieved

INFLUENCER

Seda Hoşel Kiraz

Founding Partner

WAYTOSAY

Tuba Onay

Managing Partner

DEVELOPMENT FORTRESS

Erdal Uzunoğlu

Business Networking Coach

Başak Demiryumruk Dikici

Human Resources Group Manager

MERCEDES-BENZ TÜRK

Fırat Coşkun

Co-Founder&Head of Digital Strategy / Stratigi Communications Consultancy

Burçin Kalkan

Project Manager, Producer and Partner

KOMPÜTER

İhsan Özçıtak

Managing Partner

DEEPER

Nihan Şahan Eren

Consumer and Market Insight Director

UNILEVER TÜRKİYE

Mehmet Demiray

Founding Partner, Chief Strategy Officer

VIRTUA CONSULT

Recep İlkbahar

Lab Product Manager

WORKINTON

Uğur Tanbaşı

Group Head of Portfolio Strategy & Development

PHILIP MORRIS SA

Eren Özdüzen Dilmen

Marketing Strategist

Esra Elban Somyürek

Executive Search Consultant

SpenglerFox

NEX GEN CMO / Online

For those aiming to reach the pinnacle of their marketing careers and become a world-class “next-generation marketing leader,” we will bring you together with the industry’s leading professionals under the guidance of Haluk Sicimoğlu. Registration is now open for our YÖK-approved modular online training program, “Nex Gen CMO,” organized in collaboration between Kadir Has University’s Lifelong Learning Academy and Akıllı Baykuş.
Upon completing this unique training program, participants will gain the expertise to apply world-class approaches to brand management, strategy, and customer experience to their own businesses, having mastered both the deep roots of branding and contemporary brand strategies. Reserve your spot now to secure a place in our limited enrollment!

Course Details

Modül 1: 2020 Yılında Markanın Anlamı ve Ötesi 20 Mart 2021 / 10:00 – 15:00

Instructors:

Haluk Sicimoğlu – Founder & CSO / THAAT’S IT
Emrah Kurum – Chairman of the Board / Steps Toward Sustainability Association
Doğa Tamer – Secretary General / Steps Toward Sustainability Association
Özlem Çıragöz – Head of Strategy & Business Planning / Mindshare
Tarık Bayar – Marketing Director, Turkey Hygiene Home / Reckitt Benckiser
Cüneyt Devrim – CEO / Havas Istanbul
Ceren Coşkun Sağlam – Founder & Chief Strategist / Curious

Chapter 1: What is a brand’s purpose, and why is it more important today than ever before?

Is it important? / Haluk Sicimoğlu, Ceren Coşkun Sağlam

Chapter 2: Brand Purpose and Its Connection to Social Purpose / Özlem Çıragoğuz

Chapter 3: The Critical Importance of Collaboration with Social Stakeholders in Sustainability Projects for Brands / Doğa Tamer, Emrah Kurum

Chapter 4: Case Study: Finish—More Than Just a Dishwashing Detergent, Saving the World

How did he take on that mission? / Tarık Bayar, Cüneyt Devrim

Module 2: More Than Just Brand Management: How Can You Deliver an Exceptional Customer Experience—Even If Your Brand Isn’t Apple? March 27, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
Ahmet Akın – Consultant&Trainer / Brand Strategy&Creativity
Eda Ocak – Partner&Head of Strategy / Thinkneuro
Hande Birsay – #hihieved / Influencer

Chapter 1: Customer Journey Map and Design Thinking Methodology
/ Merve Alıcı Göral

Chapter 2: Experience in Substance, Not Just in Name
/ Haluk Sicimoğlu

Chapter 3: A Real-Life Case
/ Hazım Bumin

Module 3: Inside Your Customer’s Mind: Target People, Not Audiences April 3, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Chapter 1: Consumer Psychology from a Global Perspective
/ Ahmet Akın

Chapter 2: A Deep Dive into the Consumer’s Mind Through Neuroscience
/ Eda Ocak

Chapter 3: Bringing About Behavioral Change
/ Haluk Sicimoğlu

Chapter 4: How Does Authentic Insight Turn Customers into Fans?
/ Guest: Hande Birsay, Moderator: Haluk Sicimoğlu

Module 4: Storytelling in the Digital World April 10, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
Fırat Coşkun – Country Manager / United Plankton Germany
Burçin Kalkan – Project Manager, Producer and Partner Kompüter
İhsan Özçıtak – Managing Partner / Deeper

Chapter 1: The Anatomy of Viral Stories / Haluk Sicimoğlu

Chapter 2: Trends in Digital Marketing Communication / Fırat Coşkun

Chapter 3: Behavioral Transformation Technologies / İhsan Özçıtak

Chapter 4: Real-Life Case Study: megateknoforce / Burçin Kalkan

Module 5: The Impact of Personal Branding on Corporate Branding and Corporate Culture April 17, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
Seda Hoşel Kiraz – Founding Partner / waytosay
Tuba Onay – Managing Partner / Gelişim Kalesi
Erdal Uzunoğlu – Business Networking Coach
Başak Demiryumruk Dikici – Human Resources Group Manager / Mercedes-Benz Türk

Chapter 1: Building a Personal Brand / Tuba Onay

Chapter 2: The Impact of Employees’ Personal Brands on the Employer Brand / Seda Hoşel Kiraz

Chapter 3: Networking as a Personal Branding Tool / Erdal Uzunoğlu

Chapter 4: Real-Life Case Study: Employer Brand Management / Başak Demiryumruk Dikici

Module 6: Innovating Based on Human Insight April 24, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
Nihan Şahan Eren – Consumer and Market Insight Director / Unilever Türkiye
Mehmet Demiray – Founding Partner, Chief Strategy Officer / Virtua Consult
Recep İlkbahar – Lab Product Manager / Workinton

Chapter 1: Understanding and Analyzing Consumer Needs / Haluk Sicimoğlu

Chapter 2: Looking and Seeing: Human Insights and Innovation / Mehmet Demiray

Chapter 3: Innovation for Organizations / Recep İlkbahar

Chapter 4: Case Study: Becoming an Innovative Company / Nihan Şahan Eren

Module 7: Designing and Managing a Brand Portfolio Strategy May 1, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
UĞUR Tanbaşı – Group Head of Portfolio Strategy & Development/PHILIP MORRIS SA

Chapter 1: Developing a Brand Strategy / Haluk Sicimoğlu

Chapter 2: Portfolio Management and Dimensions / Uğur Tanbaşı

Chapter 3: Designing a Portfolio Strategy / Uğur Tanbaşı

Chapter 4: Linking Brands to a Portfolio Strategy / Uğur Tanbaşı

Case Study: Aligning Brands with Portfolio Strategy / Uğur Tanbaşı

Module 8: Designing Tomorrow’s Marketing Technologies Today in a Digital World May 8, 2021 / 10:00 a.m. – 3:00 p.m.

Instructors:

Haluk Sicimoğlu – Founder&CSO / THAAT’S IT
Eren Özdüzen Dilmen – Pazarlama Stratejisti
Esra Elban Somyürek – Kıdemli Danışman, Yönetici

Chapter 1: Digital Transformation in the Age of the Digital Revolution / Haluk Sicimoğlu

Chapter 2: The Role of Artificial Intelligence in the Future of Marketing / Eren Özdüzen Dilmen

Chapter 3: Data Science, Big Data, and the Art of Analytics / Eren Özdüzen Dilmen

Chapter 4: Martech, New Customer Acquisition, and Customer Loyalty / Eren Özdüzen Dilmen

Chapter 5: 5G and the Internet of Things / Eren Özdüzen Dilmen
Closing Remarks: Leadership Qualities Expected of a CMO / Esra Elban Somyürek

* Kurumunuzun ihtiyaçları ve beklentileri doğrultusunda pazarlama, marka ve ik/işveren markası ekiplerinize özel olarak tasarlayabileceğimiz ve tercihinize göre, offline ya da online olarak gerçekleştirebileceğimiz “Marketing Academy” projeleri için lütfen iletişime geçiniz.