Portfolio Strategy Design / Online - Zoom
February 27, 2021 / Time: 10:00 a.m. – 3:30 p.m. Online / ZOOM
Pre-Registration Form
CERTIFICATE
Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!
Days
Hours
Minutes
Seconds
Who's here?
Portfolio Strategy Design
The high concentration of players and products has brought competition to a standstill. Only creative and strategic approaches can break this deadlock and secure market share. Large companies with multiple brands and products struggle most with the decision of where to allocate their resources effectively. This difficult decision requires strategic depth, the ability to address brand appeal, a systems perspective, and the courage to take calculated risks. BY THE END OF THIS SPECIAL TRAINING, YOU WILL GUIDE YOUR COMPANY FROM SUBJECTIVE JUDGMENTS TO OBJECTIVE DECISIONS AND GAIN AN EDGE OVER YOUR COMPETITORS.
Course Details
Portfolio problem statement:
- Portfolio Management and Sizes
- Symptoms of portfolio problems
- A Systems Approach to Portfolio Design
What is a strategy not?
- The Origin and Evolution of the Strategy
- What is strategy, and what is it not?
- The Most Creative Strategies in the History of Warfare
- The best time to develop a strategy
- Methods for Developing Creative Strategies
Designing a Portfolio Strategy
- Link to “Market Position and Marketing Strategy”
- Transforming a marketing strategy into a portfolio strategy
- Portfolio Strategy Matrix Methodology
- Developing a Grand Strategy
- Predicting and Anticipating the Opponent’s Moves
Linking Brands to the Portfolio Strategy
- The Law of Attraction and the Principle of Great Power
- Segment Flow Matrix
- Brand Role Distribution Using the MP Map
- Selecting the most suitable brand(s) for the strategy
Maximizing Portfolio Performance
- The concept of the long tail and measurement methodology
- In-house competing brands
- Brand seeding for larger and more powerful brands
Portfolio Check-Up
- The Right Screening Method for an Accurate Diagnosis
- Creating a Portfolio Strategy Dashboard
The whole picture
- Synchronization of all approaches and models
Interactive Workshop
Using a sample scenario (the Indian auto market), all models and approaches in the training content will be presented to participants in an interactive and hands-on manner.
Who Can Participate?
Director, manager, and specialist positions that play a role in the following areas, which are part of a company’s strategic cycle:
- Portfolio Strategy
- Business Development and Strategy
- Brand Management
- Product Management
- Market Research and Analytics
- Sales Planning and Development
For more detailed information about the program, please contact Alper Barış.
Use the tabs to communicate >
* Kurumunuzun ihtiyaçları ve beklentileri doğrultusunda pazarlama, marka ve ik/işveren markası ekiplerinize özel olarak tasarlayabileceğimiz ve tercihinize göre, offline ya da online olarak gerçekleştirebileceğimiz “Marketing Academy” projeleri için lütfen iletişime geçiniz.
