The Art of Strategic Leadership in Marketing - Strategy Design / Online

The most fundamental rule of marketing strategy is to identify weaknesses in a competitor’s strength and choose the most appropriate counterattack that will give you the upper hand against their likely move. Throughout the history of warfare, which has been marked by fierce battles between armies of varying strengths, strategy has been defined as the “art of generalship” and viewed as the only way to achieve an impossible victory against large armies.

In the marketing battle, where competition has intensified even further amid the pandemic, the answers to major strategic questions lie in the history of wars fought under similar conditions. Gain a competitive edge by learning about the strategies employed by history’s greatest generals—who secured victory even in the most challenging circumstances—and how to adapt these strategies to your business challenges in this training program specially designed by Thaat’s The Academy.

• THE COMMON THREAD AMONG FAILED STRATEGIES
• HOW TO CHOOSE THE RIGHT TYPE OF STRATEGY
• THE SHARPSEST STRATEGIES IN THE HISTORY OF WAR
• THE LUXURY OF BEING A MARKET LEADER
• THE SECRET TO OVERTHROWING A LEADER
• TAKING ON THE BIG GUNS WITH A WING ATTACK
• HOW TO ANTICIPATE YOUR OPPONENT'S MOVES