THE ONE STRATEGY / MAY-JUNE
ONLINE&OFFLINE

5 Modules & Assembly Workshop

Opening Session and Module 1: Thinking Like a Brand Strategist / May 15, 2025; 1:00 PM – 5:00 PM
*Haluk Sicimoğlu / Assembly

ONLINE MODULES
Module 2: Insight-Driven Marketing Communication Strategy / May 20, 2025; 1:00 PM – 4:30 PM
*Haluk Sicimoğlu
Module 3: Digital Marketing Communication Strategy 1 / May 29, 2025; 1:00 PM – 4:30 PM
*Emre Faks
Module 4: Digital Marketing Communication Strategy 2 / June 3, 2025; 2:00 p.m. – 5:30 p.m.
*Emre Faks
Module 5: The Consumer Decision-Making Journey and Experience Strategy / June 12, 2025; 1:00 PM – 4:30 PM
*Haluk Sicimoğlu & Emre Faks

THE ONE STRATEGY WORKSHOP: June 19, 2025; 1:00 p.m. – 4:30 p.m.
*Haluk Sicimoğlu & Emre Faks & Özge Dağyar Acarbay / Assembly
TRAINING EVALUATION & CERTIFICATE CEREMONY: June 19, 2025; 4:30 p.m. – 5:00 p.m.
* Our Venue Sponsor: Assembly

Pre-Registration Form

CERTIFICATE

Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!

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Who's here?

Haluk Sicimoğlu

Founder&Chief Strategy Officer

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Emre Faks

Founder&Chief Analyst

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Özge Dağyar Acarbay

Marketing Director

Haleon Türkiye

THE ONE STRATEGY

We can generally define digital as a marketing platform that continuously draws strength from technology and is constantly evolving. Based on this definition, when viewed from a marketing perspective, we can say that the fundamental requirements of the marketing function apply equally to digital: Consumer – Brand Value – RFM (Reach, Frequency, Revenue).

Given that even brands born in the digital age today use traditional marketing as a tool for growth, the new motto should be, “Unite rather than divide.”

There is only one kind of MARKETING… At THAAT’S IT, our goal is to provide marketing communication strategies and implementations that ensure sustainable, authentic, and flexible “cross-channel” growth for brands.

This online modular training program was designed by THAAT'S IT with the aim of transforming participants into Strategic Thinkers, Passionate Insight Seekers, Inspiring Marketing Communication Strategists, and Exciting Creative Partners.

We invite all marketing and branding professionals to join this unique training program, which combines the fundamental principles of brand strategy with modern techniques in digital marketing communication and the magical methods of content creation and customer experience design.

Course Details

Our Venue Sponsor: Assembly

Instructor: Haluk Sicimoğlu

  • Developing a strategy by thinking of a “person” rather than a “consumer”
  • Cracking the Codes of the Emotional Brain
  • Understanding the 7 Fundamental Drives That Shape Human Behavior
  • Analyzing the target group from the perspective of the 7 basic drives
  • Understanding 7 Deep Metaphors to Define a Brand
  • Analyzing Competition and Brands Through 7 Profound Metaphors
  • Positioning the Brand

Instructor: Haluk Sicimoğlu

  • Explanation of the “Ruthless Business Goal”: Changing Habits
  • Understanding the Irrational Consumer
  • Understanding the Spirit of the Times
  • Understanding the Emotional Role Our Product Plays in People’s Lives
  • Understanding Our Brand from the Inside
  • Seize the Opportunity
  • Identifying Insights
  • Mapping Out a Roadmap for Changing Habits: Emotion-Thought-Behavior-Habit
  • Creating Your Story and Setting the Tone

Instructors: Emre Faks

  • Introduction to Digital Technology
  • The Evolution from Analog to Digital: Where Do We Stand?
  • Digital Advertising Models and Capabilities
  • Digital Media Management That Creates Added Value

Instructors: Emre Faks

  • Adapting to a Constantly Changing Environment
  • Digital Strategies for Growth
    • Access, Engagement, and Action: Developing Strategies for Markets with Different Conditions and Levels of Maturity
    • The Consumer Decision Journey: Tofu, Mofu, and Bofu
    • Creating an Action Plan

Instructors: Haluk Sicimoğlu & Emre Faks

  • What you need to know about the journey in which individuals first become “users” and then “influencers.”
  • Opportunity: Optimizing the customer journey as quickly as possible: The excellence of e-commerce and offline-online integration
  • Inspiring New Experiences – Trends – “Case Studies”… Discussions on Sharing and Learning

Instructors: Haluk Sicimoğlu, Emre Faks, and Özge Dağyar Acarbay

  • An Exemplary Strategic Brand Management Presentation from Haleon Turkey (Sensodyne)
  • In the workshop that will follow, participants will be able to internalize the knowledge they have gained from the previous modules by applying it to a sample case study based on a brand brief provided by Haleon Turkey.
  • Developing preliminary ideas in collaboration with participants regarding how to adapt what we’ve learned from trends and examples to the needs of the participating brands.

For more detailed information about the program, please contact Alper Barış.

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“THE ONE STRATEGY” PARTICIPANT EXPERIENCES

* Please contact us regarding our “Marketing Academy” projects, which we can tailor specifically to your organization’s needs and expectations for your marketing, branding, and HR/employer branding teams, and which we can conduct either offline or online, depending on your preference.