Trend Wars / Online - Zoom

Trends are a topic that occupies the agendas and minds of all marketing, corporate communications, and HR professionals. Partly due to the ongoing pandemic, we have all begun to experience a multifaceted and complex future even today. The new world order—which we can already see will not be uniform or monolithic—is simultaneously presenting us with many conflicting trends and opposing viewpoints.

This enjoyable gathering, to be held on March 12, will explore the trends and opposing viewpoints currently emerging around the world—which, despite their contradictions, are shaping our times— their peculiar and often inexplicable effects on consumer and employee behavior, surprising insights, cleverly crafted communication strategies, and the hidden trends expected to leave their mark on 2022 and beyond. We aim to bring these together with marketing, corporate communications, and HR professionals so they can effectively utilize them while developing their strategic roadmaps.

We look forward to welcoming all marketing, branding, corporate communications, and HR professionals on March 12—eager to learn more—to watch “Trend Wars,” a show starring two industry legends, Haluk Sicimoğlu and Ahmet Akın, and exploring a phenomenon we’re all part of without even realizing it.