4 MODULES
Module 1: What is Purpose? / 28.09.2021 ; 10:00 – 12:00
Module 2: Cracking Brand Purpose / 30.09.2021 ; 10:00 – 12:00
Module 3: Extending Brand Purpose to Social Purpose / 05.10.2021 ; 10:00 – 12:00
Module 4: Let’s See All in Action / 07.10.2021 ; 10:00 – 12:00
Pre-Registration Form
Upon completion of the training program, participants will receive a THAAT'S The Academy certificate. Don’t forget to register—space is limited!
Brand Purpose is probably the hottest topic in the marketing world today. Old or new, almost all conscious brands regardless of their size are taking up the strategic steps to determine their reason for existence much beyond the physical benefits of their products. And they have a very good reason for doing so.
Research shows that the brands who have defined their purpose and put it at the center of everything they do are 400% more profitable. However, defining your purpose can be tricky. This online modular training program designed to help you in determining your purpose and designing an effective plan for communicating it to all your stakeholders including your human resources.
Instructor: Haluk Sicimoğlu
Instructor: Özlem Çıragöz / Ceren Coşkun Sağlam
Instructor: Özlem Çıragöz / Ceren Coşkun Sağlam
Instructor: Haluk Sicimoğlu / Özlem Çıragöz / Ceren Coşkun Sağlam / Cüneyt Devrim / Tarık Bayar
For more detailed information about the program, please contact Alper Barış.
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